Combating Mississippi's syphilis epidemic: MEWI's multifaceted "We Need to Talk" campaign

As Mississippi faces a staggering 1,200% increase in congenital syphilis cases over the past decade, the Myrlie Evers-Williams Institute has launched a comprehensive, $1 million initiative to combat this urgent public health crisis.

The "We Need to Talk" campaign, made possible by a grant awarded to the John D. Bower School of Population Health from the Health Resources and Services Administration, brings together an interdisciplinary team of experts from across the University of Mississippi Medical Center and throughout the state to tackle this issue on multiple fronts.

"Syphilis is easily treated with a single shot of penicillin, but when left untreated, it can have devastating consequences for both mothers and their babies," explains Dr. Thomas Dobbs, the principal investigator and Dean of the John D. Bower School of Population Health. "That's why access to prenatal care and early detection are so critical."

To increase awareness and encourage testing, MEWI is spearheading a robust public messaging campaign led by Mr. Patrick Taylor. Through social media, traditional media, and a dedicated care linkage hotline and resource website, the team aims to educate the public on the importance of prenatal care and the risks of syphilis during pregnancy.

Meanwhile, Dr. Paul Byers, Dr. Caroline Weinberg, and their clinical outreach team are engaging OBGYN and prenatal clinics statewide, ensuring providers are equipped to properly diagnose, treat, and refer patients for follow-up care.

"We're committed to arming our clinical partners with the knowledge and resources they need to combat this epidemic," says Dr. Byers.

To further enhance screening, Dr. Utsav Nandi is leading an initiative to integrate universal syphilis and HIV testing into emergency room encounters - a crucial access point for pregnant women who may not be engaged in regular prenatal care.

Tying these efforts together, Victoria Gholar and the MEWI case management team will provide vital support services, from insurance navigation to transportation assistance, to ensure patients can access the care and social resources they need.

Finally, Drs. Byers and Weinberg are working to expand syphilis testing and treatment beyond the clinical setting, partnering with the Mississippi State Department of Health and community organizations to reach the broader population.

"MEWI is taking a truly holistic, collaborative approach to this challenge," says Dr. Dobbs. "By addressing systemic barriers and empowering both providers and patients, we're confident we can turn the tide on Mississippi's syphilis epidemic."

To access MEWI's prenatal care resources or learn more about the "We Need to Talk" campaign, visit umc.com/weneedtotalk or call (601) 815-6394.